Discover the inspiring practical learning journey of Keiser University, Vietnam (KUV) students – Hue campus in the workshop “Touching the business, understanding the operation”. The field trip took students to 4 local businesses: Song Nguyen Furniture, Sam Bo Chinh Company, Lavin Home Paper Flower Craft Village and Tan Nguyen Clean Incense. Here, students experienced the actual operating process, learned about creative business models, understood production management, community values and sustainable development strategies. A meaningful trip, helping KUV students “touch” reality, accumulate experience, broaden their thinking and mature on the journey to become global citizens.
Learning from practice – The distinctive mark of Keiser University Vietnam students
At Keiser University, Vietnam (KUV), learning is not just confined within the four walls of the classroom. Every subject and every experience is designed to help students “touch” reality, understand how businesses operate and develop comprehensive professional skills.
During a special business field trip called “Touch the business, understand the operation”, students of the Business Administration major at KUV – Hue Campus had the opportunity to experience reality at 4 local businesses, each destination is a vivid lesson in management, operation and innovation.
Learning from practice with KUV students
Song Nguyen Furniture – A story of quality and design
At Song Nguyen Furniture, KUV students get to see firsthand the modern interior construction process, from design drawings to finished products. Businesses share how to manage the supply chain of high-quality materials, optimize production processes, and ensure quality standards in every detail. This is a valuable opportunity for students to understand how to operate a full-service design-construction business, where creativity and management go hand in hand.
The story of design
Sam Bo Chinh Company – The journey to revive precious products
From the Truong Son region, Sam Bo Chinh Company has “revived” a precious ginseng and gradually brought Vietnamese agricultural products to the international market. Students learned about production management in agriculture, product diversification strategies (tea, honey, wine, capsules…) and how startups apply operational management in practice. This lesson helps students realize that – creativity, perseverance and global thinking can turn a traditional product into an international brand.
Journey to revive precious products
Lavin Home Paper Flower Craft Village – Doing business with heart and community values
At Lavin Home, KUV students are strongly inspired by the social entrepreneurship model. The business not only preserves the quintessence of the traditional paper flower craft village, but also creates jobs for people with disabilities, spreading profound human values. Through this, students learn that a successful business is not only based on profit but also built on community values and brand emotions – a clear demonstration of the value-based business model.
Business with heart and community values
Tan Nguyen Clean Incense – Modern operating system for traditional products
At the final destination – Tan Nguyen Clean Incense, students learned about the strict quality control process, ensuring clean, safe and environmentally friendly incense products. The company also shared its digital transformation and multi-industry expansion strategies, helping students gain more perspectives on flexible operational management – a vital factor in the digital economy era.
The field trip with Keiser University Vietnam is not only a learning journey outside the classroom, but also a vivid experience that helps students “touch” real businesses, real people, real markets. Each story, each conversation with an entrepreneur is a valuable lesson, helping students understand more deeply how businesses create value and adapt to change.
