![\"TR\u1ea2I](\"https:\/\/hue.kuv.edu.vn\/wp-content\/uploads\/2025\/07\/3-scaled.png\")
<\/p>\nThis experiential field trip to local enterprises provided an invaluable learning opportunity<\/b> for Business Administration students at Keiser University \u2013 Hue Campus (KUV Hue). As part of their coursework in International Business and Operations Management, this trip went beyond classroom learning<\/b>. It allowed students to engage directly with business operations, observe production and management processes, and gain insightful lessons<\/b> from real-world business models.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
Song Nguyen Interior is a well-known company in Hue<\/b>, specializing in full-package design and construction of interiors and exteriors for townhouses, villas, homestays, and hotels. With a modern construction style, premium materials such as Korean artificial stone and European-standard engineered wood, and smart accessories, Song Nguyen represents a prime example of comprehensive quality management and effective supply chain integration<\/b>.<\/p>\n
During the field trip, students:<\/p>\n
Through this visit, students not only gained a clearer understanding of the interior design and construction industry but also experienced a practical example of lean and structured operations<\/b> in the service sector.<\/p>\n
![\"\"](\"https:\/\/hue.kuv.edu.vn\/wp-content\/uploads\/2025\/07\/2-scaled.png\")
<\/p>\n
<\/p>\n
Hoang Gia Bo Chinh Ginseng Company is a pioneer in reviving and commercializing<\/b> the rare Bo Chinh ginseng, historically known as the \u201cimperial ginseng\u201d of the Truong Son region. With an organic farming approach combined with modern technology, the company has developed a diverse range of products including fresh ginseng, ginseng honey, ginseng tea, ginseng wine, and ginseng jam \u2013 highly rated in the domestic market and geared towards export<\/b>.<\/p>\n
During the field trip, students:<\/p>\n
This experience deepened students\u2019 understanding of agricultural production and management while encouraging them to connect local value with global business thinking<\/b> \u2013 a crucial skill in today\u2019s interconnected world.<\/p>\nLavin Home Paper Flower Village \u2013 Social Entrepreneurship and Cultural Values<\/h3>\n
Beyond traditional manufacturing, Lavin Home is a powerful example of social entrepreneurship<\/b> built around community values. This unique art space in Hue preserves traditional paper flower-making techniques while providing sustainable livelihoods for people with disabilities<\/b> \u2013 especially the hearing-impaired and those with mild intellectual disabilities.<\/p>\n
During the visit, students:<\/p>\n
This visit helped students understand the social enterprise model and delivered a powerful message: business can go beyond profit-making to create opportunities, promote inclusion, and drive positive change in the community.<\/b><\/p>\n
![\"\"](\"https:\/\/hue.kuv.edu.vn\/wp-content\/uploads\/2025\/07\/4-scaled.png\")
<\/p>\n
<\/p>\n
Tan Nguyen is a trailblazer in Hue<\/b>, producing incense sticks made entirely from natural herbs, with no harmful chemicals \u2013 promoting both health and environmental sustainability. With a modern production facility in H\u01b0\u01a1ng Th\u1ee7y and a nationwide distribution network, T\u00e2n Nguy\u00ean exemplifies how a traditional product can successfully transition through digital transformation<\/b>.<\/p>\n
On this field trip, students:<\/p>\n
Through the Tan Nguyen experience, students explored operations and supply chain management in small and medium enterprises, and how traditional products can be redefined in the digital age.<\/p>\n
Education Rooted in Reality \u2013 Experience to Grow<\/p>\n
![\"\"](\"https:\/\/hue.kuv.edu.vn\/wp-content\/uploads\/2025\/07\/6-scaled.png\")
<\/p>\n
This field trip was not just about seeing but also about understanding and growing. Students of Keiser University, Hu\u1ebf gained valuable exposure to real enterprises, real people, and real market contexts<\/b>. It was a key step in bridging theory and practice<\/b>, in line with Keiser\u2019s<\/a> philosophy of education rooted in real-world experience.<\/p>\n